Beyond the mental rigor, Dr. Atul simply has an uncanny ability to get to the heart of the matter and unlock complex business & strategy challenges along the way. 

Atul is a true professional. As a consultant to our business he provided great insight and value. He leverages his vast experience effectively. I recommended Atul within the last two years to a client that was in need of innovative strategic thinking. I was confident that Atul could deliver to their needs effectively, and he did. Atul has understood for a long time the "world is flat" concept. I recommend Atul without hesitation.

Atul is a "CRM Guru". I learnt a lot from him and he did some phenomenal work for us in one of my past stints. He brings a lot of deep CRM expertise across sectors and has the abiliy to engage strategically at a CXO level.

Atul is a brilliant business strategist that understands how to drive strategy to market/customer level execution. His marketing expertise combined with his business consulting skills enables him to maximize value for clients across multiple functional areas.

Atul has a willingness and proven ability to work well with an advisory committee of stakeholders [with potentially conflicting interests and requirements]. He also has the ability to defend the data and analysis comfortably down to the smallest detail, an impressive task in what turned out to be a lengthy and incredibly detailed final research project. 

Atul is a very hard worker with a sharp mind and an eye for details. He has a broad range of experience and expertise. He is a perfectionist and demands the same from everyone around him. He is also a very good teacher. Great mix of rigor and relevance.

I have found that Atul is highly effective at defining and resolving complex, cross-functional problems whose ultimate solutions are built upon the proper mix of academic rigor and real-world practicality.

Atul is a very strategic thought partner. I have worked with him at The Coca-Cola Company, Levis Strauss and Nautilus in developing global business plans. His work is very detailed, well researched and fact based. I will use him again with my next opportunity when setting strategic direction.