Title | Cited by | Year |
---|---|---|
The evolution of relationship marketing
JN Sheth, A Parvatiyar
International Business Review 4 (4), 397-418, 1995 |
892 | 1995 |
Customer relationship management: Emerging practice, process, and discipline
A Parvatiyar, JN Sheth
Journal of Economic and Social research 3 (2), 1-34, 2001 |
490 | 2001 |
The domain and conceptual foundations of relationship marketing
JN Sheth, A Parvatiyar
Handbook of relationship marketing, 3-38, 2000 |
451 | 2000 |
Handbook of relationship marketing
JN Sheth, A Parvatiyar
Sage Publications, 2000 |
429 | 2000 |
Evolving relationship marketing into a discipline
JN Sheth, A Parvatiyar
Journal of Relationship Marketing 1 (1), 3-16, 2002 |
231 | 2002 |
Towards a theory of business alliance formation
JN Sheth, A Parvatiyar
Scandinavian International Business Review 1 (3), 71-87, 1992 |
164 | 1992 |
Ecological imperatives and the role of marketing
JN Sheth, A Parvatiyar
Environmental marketing: Strategies, practice, theory, and research, 3-20, 1995 |
110 | 1995 |
Conceptual framework of customer relationship management
A Parvatiyar, JN Sheth
Customer Relationship Management—Emerging Concepts, Tools and Applications ..., 2001 |
104 | 2001 |
Paradigm shift in interfirm marketing relationships: emerging research issues
A Parvatiyar, JN Sheth, FB Whittington Jr
Emory University, Atlanta, GA, 1992 |
93 | 1992 |
Paradigm shift in marketing theory and approach: the emergence of relationship marketing
A Parvatiyar, JN Sheth
Relationship Marketing: Theory, Methods and Applications Section I, Session 2, 1994 |
79 | 1994 |
The antecedents and consequences of integrated global marketing
JN Sheth, A Parvatiyar
International Marketing Review 18 (1), 16-29, 2001 |
77 | 2001 |
Does relationship marketing pay? An empirical investigation of relationship marketing practices in hospitals
GM Naidu, A Parvatiyar, JN Sheth, L Westgate
Journal of Business Research 46 (3), 207-218, 1999 |
71 | 1999 |
Relationship marketing: Theory, methods and applications
JN Sheth, A Parvatiyar
Center for Relationship Marketing, 1994 |
70 | 1994 |
Why do some companies not want to engage in partnering relationships
H Biong, K Wathne, A Parvatiyar
Relationships and networks in international markets, H. Gemunden and T ..., 1997 |
66 | 1997 |
Relationship marketing
JN Sheth, A Parvatiyar
International Business Review 4 (4), 391-396, 1995 |
45 | 1995 |
Customer relationship management: emerging concepts, tools, and applications
JN Sheth
Tata McGraw-Hill Education, 2001 |
32 | 2001 |
Membership customers and relationship marketing
TW Gruen
Handbook of relationship marketing, 355-380, 2000 |
26 | 2000 |
Global account management effectiveness: A contingency model
A Parvatiyar, T Gruen
Arbeitsbericht der Goizuetta Business School an der Emory University, Atlanta, 1999 |
7 | 1999 |
Relationship marketing: theory, methods, and applications: 1994 Research Conference proceedings
JN Sheth, A Parvatiyar
Center for Relationship Marketing, Roberto C. Goizueta Business School ..., 1994 |
7 | 1994 |
The conceptual foundations of relationship marketing: Review and synthesis
JN Sheth, A Parvatiyar, M Sinha
Economic sociology—the European electronic news letter 13 (3), 4-26, 2012 |
6 | 2012 |
Handbook of relationship marketing
A Parvatiyar, JN Sheth
Sage Publications, 1999 |
6 | 1999 |
Synergistic pay-offs in Indo-US strategic alliances
A Parvatiyar, YP Gupta
Technovation 14 (6), 395-406, 1994 |
5 | 1994 |
Drivers of Trade Promotion Receptiveness: The Role of Relationship and Trade Promotion Satisfaction
A Poddar, N Donthu, A Parvatiyar
Journal of Marketing Theory and Practice 21 (1), 45-56, 2013 |
1 | 2013 |
Research in marketing: theoretical foundations in marketing ethics
JN Sheth, A Parvatiyar, SJ Vitell, DP Robin
JAI, 1999 |
1 | 1999 |
Smart Advisor and Search Optimizer: Web-based Applications of Fuzzy Rules, Intelligence Systems and Hierarchical Clustering for Relational Decisions
A Parvatiyar, SK Prasad, R Sunderraman, Y Zhang
the Sixth Research Conference on Relational Marketing and CRM, 6-12, 0 |
1 | |
Legends in Marketing-Jagdish N. Sheth: Relationship Marketing
AI el Ansary
Sage, 2010 |
2010 | |
ROLE OF COLLABORATIVE MANAGEMENT IN OUTSOURCING THE SALES FUNCTION: AN EXAMINATION OF THE CPG INDUSTRY
N Donthu, AV Kasi, AT Gruen, A Parvatiyar, A iCRM
Enhancing Knowledge Development in Marketing, 298, 2006 |
2006 | |
A Web-based game-oriented college selection system employing fuzzy rule trees
SK Prasad, R Sunderraman, Y Zhang, A Parvatiyar
System Sciences, 2004. Proceedings of the 37th Annual Hawaii International ..., 2004 |
2004 | |
A Web-Based Game-Oriented College Selection System Employing Fuzzy Rule Trees (DTISS05)
S Prasad, R Sunderraman, Y Zhang, A Parvatiyar
PROCEEDINGS OF THE ANNUAL HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES ..., 2004 |
2004 | |
JAGDISH N. SHETH
A PARVATIYAR
Handbook of relationship marketing: Jagdish N. Sheth, Atul Parvatiyar ..., 2000 |
2000 | |
Fifth Annual Conference on Relationship Marketing
JN Sheth, A Parvatiyar, C Roberto, American Marketing Association
Goizueta Business School, Emory University, 2000 |
2000 | |
Chenet P, 133 Money A, 133 Morgan RM, 281 Czepiel JA, 235 Moutinho L, 167 Dall’Olmo Riley F, 181
RY Darmon, GM Naidu, F Davies, L de Chernatony, A Parvatiyar, ...
Journal of Business Research 46, 337, 1999 |
1999 | |
Designing Competitive Strategies for Global Marketing
class="artical_detail"Jai Press, 1998 |
1998 | |
Contemporary Knowledge of Relationship Marketing: 1996 Research Conference Proceedings
A Parvatiyar, JN Sheth, C Roberto
Center for Relationship Marketing, Roberto C. Goizueta Business School ..., 1996 |
1996 | |
Dimensions of Future Marketing in India
A Parvatiyar
Management and Labour Studies 13 (1), 31, 1988 |
1988 | |
Paper: DOES RELATIONSHIP MARKETING PAY? AN EMPIRICAL INVESTIGATION OF RELATIONSHIP MARKETING PRACTICES IN HOSPITALS
GM NAIDU, A PARVATIYAR, JN SHETH
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Blog-Latest News
GM Naidu, A Parvatiyar, JN Sheth, L Westgate
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Alliance Formation
JN Sheth, A Parvatiyar
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economic sociology_the european electronic newsletter
JN Sheth, A Parvatiyar, M Sinha_4, Z Kotelnikova_27
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Blog-Latest News
A Parvatiyar, JN Sheth
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Does Relationship Marketing Pay?
GM Naidu, A Parvatiyar, JN Sheth, L Westgatc
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Volume 1 Number 1 2002
JN Sheth, A Parvatiyar
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