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Dr. Atul Parvatiyar
Articles
Title Cited by Year
The evolution of relationship marketing
JN Sheth, A Parvatiyar
International Business Review 4 (4), 397-418, 1995
892 1995
Customer relationship management: Emerging practice, process, and discipline
A Parvatiyar, JN Sheth
Journal of Economic and Social research 3 (2), 1-34, 2001
490 2001
The domain and conceptual foundations of relationship marketing
JN Sheth, A Parvatiyar
Handbook of relationship marketing, 3-38, 2000
451 2000
Handbook of relationship marketing
JN Sheth, A Parvatiyar
Sage Publications, 2000
429 2000
Evolving relationship marketing into a discipline
JN Sheth, A Parvatiyar
Journal of Relationship Marketing 1 (1), 3-16, 2002
231 2002
Towards a theory of business alliance formation
JN Sheth, A Parvatiyar
Scandinavian International Business Review 1 (3), 71-87, 1992
164 1992
Ecological imperatives and the role of marketing
JN Sheth, A Parvatiyar
Environmental marketing: Strategies, practice, theory, and research, 3-20, 1995
110 1995
Conceptual framework of customer relationship management
A Parvatiyar, JN Sheth
Customer Relationship Management—Emerging Concepts, Tools and Applications ..., 2001
104 2001
Paradigm shift in interfirm marketing relationships: emerging research issues
A Parvatiyar, JN Sheth, FB Whittington Jr
Emory University, Atlanta, GA, 1992
93 1992
Paradigm shift in marketing theory and approach: the emergence of relationship marketing
A Parvatiyar, JN Sheth
Relationship Marketing: Theory, Methods and Applications Section I, Session 2, 1994
79 1994
The antecedents and consequences of integrated global marketing
JN Sheth, A Parvatiyar
International Marketing Review 18 (1), 16-29, 2001
77 2001
Does relationship marketing pay? An empirical investigation of relationship marketing practices in hospitals
GM Naidu, A Parvatiyar, JN Sheth, L Westgate
Journal of Business Research 46 (3), 207-218, 1999
71 1999
Relationship marketing: Theory, methods and applications
JN Sheth, A Parvatiyar
Center for Relationship Marketing, 1994
70 1994
Why do some companies not want to engage in partnering relationships
H Biong, K Wathne, A Parvatiyar
Relationships and networks in international markets, H. Gemunden and T ..., 1997
66 1997
Relationship marketing
JN Sheth, A Parvatiyar
International Business Review 4 (4), 391-396, 1995
45 1995
Customer relationship management: emerging concepts, tools, and applications
JN Sheth
Tata McGraw-Hill Education, 2001
32 2001
Membership customers and relationship marketing
TW Gruen
Handbook of relationship marketing, 355-380, 2000
26 2000
Global account management effectiveness: A contingency model
A Parvatiyar, T Gruen
Arbeitsbericht der Goizuetta Business School an der Emory University, Atlanta, 1999
7 1999
Relationship marketing: theory, methods, and applications: 1994 Research Conference proceedings
JN Sheth, A Parvatiyar
Center for Relationship Marketing, Roberto C. Goizueta Business School ..., 1994
7 1994
The conceptual foundations of relationship marketing: Review and synthesis
JN Sheth, A Parvatiyar, M Sinha
Economic sociology—the European electronic news letter 13 (3), 4-26, 2012
6 2012
Handbook of relationship marketing
A Parvatiyar, JN Sheth
Sage Publications, 1999
6 1999
Synergistic pay-offs in Indo-US strategic alliances
A Parvatiyar, YP Gupta
Technovation 14 (6), 395-406, 1994
5 1994
Drivers of Trade Promotion Receptiveness: The Role of Relationship and Trade Promotion Satisfaction
A Poddar, N Donthu, A Parvatiyar
Journal of Marketing Theory and Practice 21 (1), 45-56, 2013
1 2013
Research in marketing: theoretical foundations in marketing ethics
JN Sheth, A Parvatiyar, SJ Vitell, DP Robin
JAI, 1999
1 1999
Smart Advisor and Search Optimizer: Web-based Applications of Fuzzy Rules, Intelligence Systems and Hierarchical Clustering for Relational Decisions
A Parvatiyar, SK Prasad, R Sunderraman, Y Zhang
the Sixth Research Conference on Relational Marketing and CRM, 6-12, 0
1
Legends in Marketing-Jagdish N. Sheth: Relationship Marketing
AI el Ansary
Sage, 2010
  2010
ROLE OF COLLABORATIVE MANAGEMENT IN OUTSOURCING THE SALES FUNCTION: AN EXAMINATION OF THE CPG INDUSTRY
N Donthu, AV Kasi, AT Gruen, A Parvatiyar, A iCRM
Enhancing Knowledge Development in Marketing, 298, 2006
  2006
A Web-based game-oriented college selection system employing fuzzy rule trees
SK Prasad, R Sunderraman, Y Zhang, A Parvatiyar
System Sciences, 2004. Proceedings of the 37th Annual Hawaii International ..., 2004
  2004
A Web-Based Game-Oriented College Selection System Employing Fuzzy Rule Trees (DTISS05)
S Prasad, R Sunderraman, Y Zhang, A Parvatiyar
PROCEEDINGS OF THE ANNUAL HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES ..., 2004
  2004
JAGDISH N. SHETH
A PARVATIYAR
Handbook of relationship marketing: Jagdish N. Sheth, Atul Parvatiyar ..., 2000
  2000
Fifth Annual Conference on Relationship Marketing
JN Sheth, A Parvatiyar, C Roberto, American Marketing Association
Goizueta Business School, Emory University, 2000
  2000
Chenet P, 133 Money A, 133 Morgan RM, 281 Czepiel JA, 235 Moutinho L, 167 Dall’Olmo Riley F, 181
RY Darmon, GM Naidu, F Davies, L de Chernatony, A Parvatiyar, ...
Journal of Business Research 46, 337, 1999
  1999
Designing Competitive Strategies for Global Marketing
class="artical_detail"Jai Press, 1998
  1998
Contemporary Knowledge of Relationship Marketing: 1996 Research Conference Proceedings
A Parvatiyar, JN Sheth, C Roberto
Center for Relationship Marketing, Roberto C. Goizueta Business School ..., 1996
  1996
Dimensions of Future Marketing in India
A Parvatiyar
Management and Labour Studies 13 (1), 31, 1988
  1988
Paper: DOES RELATIONSHIP MARKETING PAY? AN EMPIRICAL INVESTIGATION OF RELATIONSHIP MARKETING PRACTICES IN HOSPITALS
GM NAIDU, A PARVATIYAR, JN SHETH
 
Blog-Latest News
GM Naidu, A Parvatiyar, JN Sheth, L Westgate
 
Alliance Formation
JN Sheth, A Parvatiyar
 
economic sociology_the european electronic newsletter
JN Sheth, A Parvatiyar, M Sinha_4, Z Kotelnikova_27
 
Blog-Latest News
A Parvatiyar, JN Sheth
 
Does Relationship Marketing Pay?
GM Naidu, A Parvatiyar, JN Sheth, L Westgatc
 
Volume 1 Number 1 2002
JN Sheth, A Parvatiyar