about

Dr Atul Parvatiyar is a practicing academic, researcher, consultant, coach, entrepreneur and intellectual property developer in the area of strategic marketing, branding, customer relationship management, analytics and data-driven digital marketing.

With professional work experience in several countries across the three continents of Americas, Asia and Europe, both as an academic and a consultant, Atul Parvatiyar is a globally recognized thought leader in relationship marketing and customer development programs.

In addition to publishing several highly cited academic articles and books, he has led many strategic projects and initiatives with well-known corporations and industry associations, including several Fortune 500 companies.

He has very substantive experience in leading, managing and facilitating executive development programs for over three decades now.

Combining rigor and relevance to developing any solution is his forte and in addition to his analytical skills he has developed a very high degree of creative thinking (working very closely with an advertising agency and by managing a creative team) as well as a good knowledge of digital technologies, including artificial intelligence and augmented reality applications.

TESTIMONIALS

Beyond the mental rigor, Dr. Atul simply has an uncanny ability to get to the heart of the matter and unlock complex business & strategy challenges along the way. 

Joseph de Leon, Strategist & Consultant (MBA, Six Sigma Black Belt)

Atul is a true professional. As a consultant to our business he provided great insight and value. He leverages his vast experience effectively. I recommended Atul within the last two years to a client that was in need of innovative strategic thinking. I was confident that Atul could deliver to their needs effectively, and he did. Atul has understood for a long time the "world is flat" concept. I recommend Atul without hesitation.

Charlie Thalheimer, Corporate Actuary; Amerilife Group LLC

Atul is a "CRM Guru". I learnt a lot from him and he did some phenomenal work for us in one of my past stints. He brings a lot of deep CRM expertise across sectors and has the abiliy to engage strategically at a CXO level.

Ajay Kelkar, Entrepreneur in Big Data-Marketing space. Coo of Hansa Cequity

Atul is a brilliant business strategist that understands how to drive strategy to market/customer level execution. His marketing expertise combined with his business consulting skills enables him to maximize value for clients across multiple functional areas.

Mark Pitts, Executive Assistant/Chief of Staff to The EVP & President, Bottling Investments Group, The Coca-Cola Company

Atul has a willingness and proven ability to work well with an advisory committee of stakeholders [with potentially conflicting interests and requirements]. He also has the ability to defend the data and analysis comfortably down to the smallest detail, an impressive task in what turned out to be a lengthy and incredibly detailed final research project. 

Marjorie DePuy, Vice President, Industry Relations & Education

Atul is a very hard worker with a sharp mind and an eye for details. He has a broad range of experience and expertise. He is a perfectionist and demands the same from everyone around him. He is also a very good teacher. Great mix of rigor and relevance.

Naveen Donthu, Professor at Georgia State University

I have found that Atul is highly effective at defining and resolving complex, cross-functional problems whose ultimate solutions are built upon the proper mix of academic rigor and real-world practicality.

Chip Reid, Key Account Vice President at PRGX

Atul is a very strategic thought partner. I have worked with him at The Coca-Cola Company, Levis Strauss and Nautilus in developing global business plans. His work is very detailed, well researched and fact based. I will use him again with my next opportunity when setting strategic direction.

Darryl Thomas, Dynamic, performance driven sales executive with broad international experience in CPG, Retail and Manufacturing.
CONTACT
3675 Crestwood Parkway, Suite 400, Duluth,
GA,30094, USA
Phone: (678) 280-0300
Fax: (678) 280-0311